The “What Did I Come Here For?” Phenomenon

Picture this: you march purposefully into the kitchen, only to stop dead in your tracks. You stand there, staring blankly, trying to remember your mission. This is called the “Doorway Effect.” Psychologists say that crossing a doorway creates a mental boundary, prompting your brain to file away the current thought like it’s tidying up. It’s efficient… but also wildly inconvenient. How to Fix It: • Say your goal out loud before entering the room. For example, “I’m getting my phone charger.” You might look like you’re narrating your life, but hey, it works! • Or embrace the chaos—maybe you’ll stumble upon snacks you didn’t know you needed.